TIC 2026 ROI for Exhibitors
Realistic ROI math for a TIC booth: expected lead volume, break-even threshold, and the two levers that separate exhibitors who win from those who don't.
The lead math
A prepared booth in a strong pavilion captures 40–120 qualified conversations across three days. Roughly 10–20% become active opportunities within 90 days.
Break-even threshold
Add booth cost, freight, staff time, and travel. One export order or distribution agreement usually covers it. Two or more pushes ROI meaningfully positive.
The two levers that matter
1) A verified TradeAtlas listing before the show — buyers research you before they walk up. 2) Disciplined 48-hour follow-up. Both are cheap; skipping them halves your ROI.
Frequently asked questions
Related: TIC 2026 hub · Schedule · Venue · Register · Exhibitor list