TIC 2026 Exhibitor Guide
How to maximize your ROI before, during, and after the Trade & Investment Convention — from booth prep to year-round follow-up.
Before TIC: 4 weeks out
- Update your digital storefront. Every buyer you meet will Google you. Make sure your website, LinkedIn, and TradeAtlas profile are current — products, prices in USD, minimum order quantities, certifications.
- Publish a short exhibitor announcement across your channels: "Meet us at Booth X, TIC 2026."
- Prepare a QR code that points to your TradeAtlas profile or a dedicated landing page. Print it on signage, business cards, and one-pagers so buyers can save you in one scan.
- Segment your target buyer list. Which of the 35+ countries actually matter to you? Prioritize 3–5.
Booth-day playbook
- Qualify fast. Three questions in 60 seconds: What are you sourcing? What volumes? Which market?
- Capture every lead digitally. A shoebox of business cards is a shoebox of lost revenue. Scan directly into your CRM or a shared Google Sheet with columns for country, sector, volume, and follow-up date.
- Show, don't tell. Samples, spec sheets, one video loop. Buyers are walking dozens of booths.
- Never end a conversation without a next step. "I'll send our catalog Thursday" beats "Nice to meet you."
The 72 hours after TIC
This is where 80% of exhibitors lose the deal. Buyers land back home with a stack of cards and a full inbox. Beat that inbox:
- Send personalized follow-ups within 72 hours. Reference the conversation. Attach exactly what they asked for.
- Add every qualified lead to a nurture sequence — even if they're not ready to buy today.
- Publish a "we met at TIC" post tagging the show and buyers you're allowed to mention.
The other 362 days: staying discoverable
TIC delivers three days of concentrated exposure. The rest of the year, buyers Google. They search phrases like "packaging suppliers Trinidad","agri-processor Jamaica", or "ICT services Caribbean".
A live TradeAtlas listing puts your business in front of those searches — with AI-powered discovery, verified badges, multi-currency pricing, and in-platform messaging. It's free forever, and takes under 3 minutes with AI auto-complete.
Exhibitor checklist
- Website + TradeAtlas profile updated 4 weeks out
- QR code printed on all booth collateral
- Lead-capture spreadsheet ready with columns
- 3-question qualifier scripted
- 72-hour follow-up template drafted
- Year-round discovery: TradeAtlas listing live